STRATEGY There are few gray areas with Patrick J. Buchanan. Out on the campaign stump, he employs sharp-witted, biting rhetoric to maximize the impact of his message. People either gravitate toward him and cheer him on or are put off by his contentious style. Constituency Buchanan's base of support lies among social conservatives who are attracted to his strong opposition to abortion and support for school prayer and vouchers. His America-first and pro-labor positions resonate most with trade-protectionists and blue-collar "Reagan Democrats," Democratic voters left jobless or on the sidelines during good economic times. "With each year, America becomes even more addicted to the narcotics of cheap imports. The price of that addiction is the dismantlement of the mightiest industrial empire the world has ever seen. Piece by piece, job by job, factory by factory, it is being carted off to foreign soil." -- Patrick J. Buchanan, Manchester, N.H., 1999 Money Buchanan likes to keep his fund-raising simple, relying on direct-mail campaigns to solicit small contributions from supporters. During his 1996 presidential run, Buchanan received nearly $16 million in individual contributions, taking in just $18,280 from political action committees and groups. His direct-mail costs alone amounted to more than $1.2 million of his $32.3 million in campaign expenditures. If Buchanan wins the Reform Party presidential nomination, he will have access to $12.6 million in federal campaign matching funds that the party qualified for after the 1996 election.