With last week's loss to Stanford, Washington coach Tyrone Willingham dropped to 11-29 in his three-plus years at the school. If the Huskies lose to Arizona on Saturday, it will be their worst start in 39 years.

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Call it the Seven-Minute Approach.

Each week, Washington coach Tyrone Willingham slightly changes the message he preaches to his team. He stays consistent with the team's goals and fundamentals, but figures he needs to keep his players interested.

The thinking, he said, is that television commercials come every seven minutes or so. His players' attention spans are short.

"I have to come up with a new way of saying something consistently that catches their imagination, gets their thought process … triggers it in the different light," he said, "but at the same time is very fundamentally sound for what we have to do."

After starting the season 0-4, Huskies fans might want to change the channel.

The drumbeat for Willingham's job increased with Saturday's loss against Stanford. Monday, that left the coach, who has an 11-29 record in three-plus years at UW, to list the reasons he should remain the coach.

"I have the enthusiasm for it, the focus and the concentration for it, and I'm still very much into what I'm doing," he said.

Few others seem to be enthused:

● The Huskies are the only winless major-conference team in America.

● With a loss to Arizona on Saturday, Washington would start a season 0-5 for the first time in 39 years.

● The team has yet to record a sack, bad news against a UA squad that averages 36 pass attempts per game.

● And the Huskies will give redshirt freshman Ronnie Fouch his first career start Saturday after star Jake Locker had right thumb surgery Monday, sidelining him for six to eight weeks.

"It was a tough loss," Fouch said of Saturday's game. "But we can't give up now. We've only played four games. We have a long season ahead of us."

It will seem even longer unless Fouch surprisingly gives his team a boost Locker could not. Of 119 Division I-A teams, the Huskies rank No. 95 in total offense and No. 118 in total defense.

Willingham is staying on message, but his team is growing desperate.

Tuesday, the coach relayed a tale told by Tom Reed, his boss at North Carolina State in the 1980s.

Little Johnny is sitting in the middle of the street, and a car is racing toward him. One way to save him is to ask politely to move.

"Or you could yell at the top of your lungs," Willingham said. "And which one might have more impact on Johnny?"

Willingham and his players are all feeling the heat of a poor start. The coach said that, like any week, his team has "all this noise around them." The difference, he said, is that the buzz surrounds his future.

Willingham said he won't use it as a rallying cry.

"That is one thing I do not put before them," he said. "That is not a way to coach a football team.

"I don't have them rallying to win one for Coach Willingham. We win for the Huskies."