The Arizona Daily Star

Published: 06.30.2005

Quality increases for GM and Ford
By Bill Koenig and Jeff Green
BLOOMBERG NEWS
 
The results
 
J.D. Power and Associates released its annual survey of vehicle dependability Wednesday, based on questionnaires sent to owners of 2002 model-year vehicles. The list ranks vehicle brands by the problems their owners reported per 100 vehicles.
 
Brand Problems per 100 vehicles
 
Lexus 139
 
Porsche 149
 
Lincoln 151
 
Buick 163
 
Cadillac 175
 
Infiniti 178
 
Toyota 194
 
Mercury 195
 
Honda 201
 
Acura 203
 
BMW 225
 
Ford 231
 
Chevrolet 232
 
Chrysler 235
 
Saturn 240
 
Oldsmobile 242
 
GMC 245
 
Pontiac 245
 
Mazda 252
 
Hyundai 260
 
Subaru 260
 
Volvo 266
 
Jaguar 268
 
Dodge 273
 
Nissan 275
 
Mitsubishi 278
 
Mercedes-Benz 283
 
Saab 286
 
Jeep 289
 
Suzuki 292
 
Audi 312
 
Daewoo 318
 
Isuzu 331
 
Volkswagen 335
 
Mini 383
 
Land Rover 395
 
Kia 397
 
INDUSTRY AVERAGE 237
 
Source: J.D. Power and Associates/ The Associated Press
 
 
 
General Motors Corp. and Ford Motor Co. dominated an annual study of durability among 3-year-old cars and trucks, taking the top spot in a record 12 of 19 categories surveyed by J.D. Power & Associates.
 
U.S. vehicles were the most reliable in categories including "entry midsize car" and "full-size sport-utility vehicle," and cut customer complaints an average 13 percent in 2005, the firm said Wednesday. Last year, U.S. makers topped seven of 17 segments studied.
 
Toyota Motor Corp.'s Lexus luxury brand was the most reliable overall for the 11th straight year in 2005.
 
"There have been some significant strides for the domestic automakers - they're not just talking about quality," said Jim Sanfilippo, executive vice president of Automotive Marketing Consultants Inc. in Bloomfield Hills, Mich. "This is going to take a big bite out of the perception of a quality gap with Asian brands."
 
GM, Ford and DaimlerChrysler AG's Chrysler have spent billions of dollars in the last several years to improve factories and produce vehicles with fewer defects as Toyota and other foreign brands captured higher U.S. market share. In 2000, foreign models captured 12 of 13 segments studied.
 
The 13 percent decline in complaints among U.S. brands this year outpaced the 11.9 percent improvement for the industry and 12.1 percent gain for Asian brands.
 
The number of complaints per 100 vehicles sold in the United States fell to an average 237, the firm said. Lexus had the fewest problems at 139 per 100 vehicles. Porsche AG finished second at 149, a 38 percent reduction from a year earlier. Hyundai Motor Co., at 260, had a 31 percent decline.
 
GM and Ford, the two biggest U.S. automakers, each had three brands better than the industrywide average while DaimlerChrysler AG's U.S.-based Chrysler brand also did better. GM's eight segment awards and Ford's five, including a model from its Japanese affiliate Mazda Motor Corp., were the best ever for both companies, J.D. Power said.
 
"We expected this," Deborah Coleman, Dearborn, Mich.-based Ford's vice president of quality, said in an interview. "There is an intense focus on customer loyalty and customer satisfaction."
 
Ford's Lincoln luxury brand finished No. 3 overall at 151 complaints per 100 vehicles, and its Mercury and Ford brands also finished better than the industrywide average.
 
Detroit-based GM has said its challenge is to change the perception of consumers who believe the company's vehicles don't match the quality of competitors such as Toyota.
 
"We have understood for some time that perception has lagged reality," said Annette Clayton, GM North America vice president of quality.
 
"We see results like this as evidence that consumers recognize this as well."
 
DaimlerChrysler AG's Mercedes unit, which has suffered from complaints about quality in the United States and Europe, improved 13.5 percent to 283 problems, J.D. Power said. It is still worse than the industry average 237 problems.
 
Mercedes finished 11th in a J.D. Power survey of German car-owner satisfaction also released Wednesday. The German survey asked owners of 2-year-old automobiles to rate them in categories including quality, reliability and appeal.
 
In the United States, carmakers showed "a pretty broad-based improvement," Chance Parker, executive director of product and research analysis at J.D. Power, said in an interview. "Almost every brand improved."
 
J.D. Power based its conclusions on responses from 50,635 original owners of 2002 model cars and light trucks.
 
 
The results
 
J.D. Power and Associates released its annual survey of vehicle dependability Wednesday, based on questionnaires sent to owners of 2002 model-year vehicles. The list ranks vehicle brands by the problems their owners reported per 100 vehicles.
 
Brand Problems per 100 vehicles
 
Lexus 139
 
Porsche 149
 
Lincoln 151
 
Buick 163
 
Cadillac 175
 
Infiniti 178
 
Toyota 194
 
Mercury 195
 
Honda 201
 
Acura 203
 
BMW 225
 
Ford 231
 
Chevrolet 232
 
Chrysler 235
 
Saturn 240
 
Oldsmobile 242
 
GMC 245
 
Pontiac 245
 
Mazda 252
 
Hyundai 260
 
Subaru 260
 
Volvo 266
 
Jaguar 268
 
Dodge 273
 
Nissan 275
 
Mitsubishi 278
 
Mercedes-Benz 283
 
Saab 286
 
Jeep 289
 
Suzuki 292
 
Audi 312
 
Daewoo 318
 
Isuzu 331
 
Volkswagen 335
 
Mini 383
 
Land Rover 395
 
Kia 397
 
INDUSTRY AVERAGE 237
 
Source: J.D. Power and Associates/ The Associated Press