Sat, Jul 05, 2008
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Golf

Match Play tournament will hinge on fan-friendliness

By Ryan Finley
arizona daily star
Tucson, Arizona | Published: 02.17.2008
Michael Garten believes three basic things can make this year's WGC-Accenture Match Play Championship perfect.
"Everything goes well as we lead into Monday's practice round, the weather cooperates and we get nice weather during the week and, last but not least, Tiger wins."
As the tournament's executive director, Garten can affect only one-third of the equation.
Garten and the PGA have taken steps to make sure the second Match Play event in the Tucson community is more fan-friendly.
They have added more bathrooms, bleachers and merchandise stands in anticipation of this week's tournament, held at The Gallery Golf Club, South Course. They've forged a path between the No. 4 and No. 14 holes so fans can access the back nine easier, and paved the access area near the No. 12 hole. They've even streamlined the parking and transportation issues that dogged the tournament early last year.
The changes are minor, but fan accessibility — and attendance — are keys if Southern Arizona hopes to keep the event after 2010. Garten, 44, is optimistic that the tournament can stay and thrive beyond then.
"The long-term viability here is very, very good," he said.
The Star talked to Garten about a number of topics, including the Match Play format, Tucson — and Tiger Woods:
Q: Last year's Match Play event was the first held in Southern Arizona. How would you rate it?
A: I'd give it a grade of an "A." The support exceeded our expectations. I don't know if it was a shocker to us by any means, but it confirmed to us that the community support for the championship was here in spades. The event really exceeded the expectations we had for any standards.
Q: But it was a completely different setup than La Costa, Calif., where the tournament had been held in the past. …
A: It's still golf, it's still match play and it's still the world's best players. The differences outside of that are stark, and they all have to do with the community's support. The crowds (here) are far larger, as is the corporate support. That in itself makes this such a different event.
Q: Let's say you were just a golf fan, and not the executive director. How would you spend a day at The Gallery?
A: Oh, I can give you a good answer. The single greatest day in professional golf — minus the events you have little control over, like a Tiger-Phil finish at Augusta National on Sunday — is Wednesday at the Accenture Match Play Championship. You have the world's best 64 players playing in 32 matches with a lot on the line. I would be out here at about 6:30 in the morning, watch a number of groups tee off on the first tee, follow a favorite guy through the first four holes and then cut over to the back nine.
I'd find a spot on either No. 13, 14 or 15. The average match ends after 16.2 holes, so I'd look out for that. You never know when a match is going to end up a few holes short.
Q: What makes match play more attractive to the average fan, and what kind of fans gravitate to the format?
A: This event brings out — and it's not a major percentage difference — a more hard-core golf fan. I mean, Wednesday's the greatest single day in golf. There's a result in all 32 matches. In other events, some guy will shoot 2 over, and come back the next day; here, there's a result every day. You have everything — a No. 1 seed could go down on Day 1.
Q: You've talked about the "Tiger Factor" in the past. What does Tiger Woods mean to this tournament?
A: Oh, it's huge. There's no getting around the fact that he's the world's No. 1 golfer and maybe the world's No. 1 professional athlete. Really, this event starts globally. If Tiger wins, he continues his PGA Tour winning streak, the ratings will be higher than you'd ever expect, it'd be great for Tucson/Marana — it'd be great for a variety of reasons. Obviously.