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At 15 years and counting, Intocablesits at the head of norteño's table — not quite the godfathers, but certainly the older brothers looked up to by acts that have followed them since the early 1990s.

Their longevity as a regional Mexican band is not surprising. Their enduring popularity, however, is enviable.

Much of the credit belongs to Intocable's distinctive blend of polka rhythms underscored with driving accordion melodies. It's packaged nicely with frontman Ricky Muñoz's soaring pop vocals that seem to transcend language; the group's fan base includes those whose grasp of the Spanish language is questionable.

Intocable's energetic live shows regularly attract sold-out arena crowds throughout Mexico and the United States, including selling out the Houston Astrodome (65,000). Although its international exposure is minimal, the group's popularity and cultural impact on its home turf rivals that of Latin pop stars such as Paulina Rubio, Juanes and Thalía, according to Billboard magazine.

The Texas-born sextet swings into Casino del Sol's AVA on Friday with Latin pop band Horóscopos de Durango, one of the longest continuously recording groups in the regional Mexican genre. The group started in Chicago in 1975 and has continued since with constantly changing lineups.

Friday's concert begins at 8 p.m. at the AVA, 5655 W. Valencia Road. Tickets are $30-$100 through www.solcasinos.com.

Friday