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Receptionist

You can probably guess Obi-Wan Kenobi's biggest passion.

The radio personality, born James-Michael Maume Alameda, grew up watching the "Star Wars" movies over and over on Betamax. He decided to legally change his namein 1999 after he won a Tucson contest sponsored by KRQQ-FM.

The station, known as KRQ, picked Alameda, 29, from more than 1,000 people who entered its Greatest "Star Wars" Fan Contest. Contestants had to submit a short essay saying how they would prove they were Southern Arizona's biggest fan. Alameda also submitted a three-minute video that ends with him in the Millennium Falcon, heading to a galaxy, far, far away.

After Alameda won the contest, KRQ paid him $1,000 to change his name. Then the station paid him throughout the summer to make appearances at different movie theaters. It wasn't long after that the station offered Alameda — now Kenobi — a full-time job as promotions coordinator.

Kenobi, a Southern Arizona native, says he doesn't get to go to "Star Wars" conventions as often as he'd like. The biggest conventions are in Los Angeles, and his job at the station keeps him pretty busy during the week. On Saturday nights, he spins records at Rusty's, 2075 W. Grant Road.

"In June, I went to Legoland in San Diego for the 30th anniversary of 'Star Wars'," he said. "I freaked everybody out with my name."

Kenobi says he didn't dress up for the event at Legoland. But he did buy a "Star Wars" Legoland T-shirt. And he does own both "Lego: Star Wars" video games.

"I've beaten them both," he says.