Research your customers online

The timing couldn't be better to explore online advertising, but the crucial question is, "where?"

And the definitive answer is, "On the website produced by your local newspaper."

  • The site where your customers go when they are looking for news, entertainment and information.
  • The site where your customers go when they are looking for local merchants.
  • The site where your customers go when they are ready to make a purchase.
Tucson boasts a web-friendly audience open to your advertising message. And the best vehicle for reaching your target audience is StarNet.

StarNet's public pages are accessible to the millions surfing the Internet every day. StarNet has 248,000 distinct visitors to it's Web site every month -- 78,500 are Tucson Adults. StarNet has about 35,000 visitors each day.

StarNet User Profile

The 1999 "The Media Audit", an independent, qualitative survey conducted by International Demographics, Inc. clearly supports the assertion that StarNet users are a desirable consumer group:

Median Age: 39.9 years

College Graduates: 30.9%

Average HH Income: $58,632

StarNet users tend to be married, own their own homes, and be professionals with children. A significant number - 33% - earn over $50,000. A high number are working women (36.6%).

If you have a Web site and are interested in driving more traffic to your site, make StarNet a part of your marketing program. StarNet is our community's #1 source for news and information online.

The recall level of an online ad is equivalent to that of a television ad when measured for immediate recall according to a study by Ipsos-ASI.

Looking for customers?

Find your customers where they spend time online -- at the site produced by your local newspaper.

The internet may be turning the world upside down, but that doesn't mean your advertising needs to be topsy-turvy. The simple truth is that today, as always, effective advertising is advertising that motivates your customers.

That's why, when considering online advertising, the key question is, "Where can I reach my customers?"

And the answer is, "On the website produced by your local newspaper."

For more information, call your StarNet representative today.