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Grassfire.org, a conservative advocacy organization, has targeted Sens. John McCain and Jon Kyl of Arizona, among other U.S. senators, in television and Internet ads that ask, "Where's the fence?"

The 30-second spots, filmed at South Mountain Park near Ahwatukee Foothills, debuted Monday on the Internet and will begin a three-day run on national cable news networks today.

"It's going to give folks the opportunity to see the spot multiple times and respond to it," said Ron De Jong, director of communications for Grassfire. "And there is no question that they are going to do it. There are going to be a lot of angry Arizonans calling the offices of Kyl and McCain."

The commercials revisit the theme of Wendy's restaurants' famous series of hamburger commercials that used the catch phrase "Where's the beef?"

Grassfire's commercials show three women driving along a desert road. They stop and peer at the saguaro-studded vastness.

A voiceover narrator intones, "Last year, Congress authorized 700 miles of fence along the southern border. So far, just a few miles have been built. Now, Congress and the president want to give amnesty to millions of illegal aliens instead of securing the border. Call your senators and give them a message."

Throughout, a shrill-voiced woman asks, "Where's the fence? Where's the fence?"

Then the women spot three Hispanic men running across the road.

The woman shouts, "Where's the fence?" The men shrug and scamper away.

The closing shot shows McCain and Kyl and lists their phone numbers.

The Arizona Republicans are being targeted because of their prominent roles in authoring the Senate's immigration reform bill, De Jong said.

Other versions that will air elsewhere feature different senators.

The ads will be broadcast a combined 48 times on Fox News and CNN today, Thursday and Friday, De Jong said.

The ads cost $175,000 to produce and broadcast and are expected to be viewed by 15 million people.

The ads, while amusing, are a waste of money, said Bob Grossfeld, president of The Media Guys, a political consulting firm based in Scottsdale.

"I don't see either Kyl or McCain doing a 180 on immigration reform at this point," he said. "That would kind of be like, oh, the most stupid thing they could do."

Kyl's spokesman, Andrew Wilder, said the Internet ad had yet to generate a single phone call to his office by Monday evening. McCain's spokesmen could not be reached for comment.

Grassfire is based in Maxwell, Iowa, and claims 1 million registered members. It previously commented on the immigration issue by buying billboards in Arizona and elsewhere that stated "Stop The Invasion, Secure Our Borders."