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Business

Small wonders: There's life for commerce outside big box

There are still a lot of niches for little businesses to fill
By Shelley Shelton
Arizona Daily Star
Tucson, Arizona | Published: 05.13.2007
We hear plenty about the so-called "big box" stores that are growing across Tucson's urban landscape.
Superstores with big corporate logos and ubiquitous advertising seem to be the easiest place for a lot of people to find what they need, frequently because people can find so many different things they need all under one roof.
"They're not the sentimental favorite, but they are the people's choice," said Lay Gibson, an economic geographer at the University of Arizona.
Despite that, Midtown Tucson is dotted with "little box" stores, too — barbershops, coffeehouses, restaurants and specialty retailers in shoeboxes made of bricks and mortar with little financial backing other than the blood, sweat and tears that go into many hard days' work.
Gibson said there are several reasons why such businesses flourish.
Sometimes, it's because the business is located in such a "thin market" — low-income area or low-population area — that it's not worth it for the giants to move in and try to compete, he said.
Some small-business owners have income from other means and just run their small business as a sort of supplement to their lifestyle, he said.
An old-time example of this would be the copper miner who also worked on the side as a shoe-repair guy.
When an immigrant opens a business, even if it's small, it tends to do well because other immigrants of the same culture will shop there, Gibson said.
And there are just some things that you can only find at a micro-business, he said — custom-designed quinceañera dresses, for example.
"Anybody that's been a little-business person knows that unless you fill a particular niche, it's very, very hard to compete," Gibson said.
● Contact reporter Shelley Shelton at 434-4086 or sshelton@azstarnet.com.