Sun, Jul 05, 2009

Business

John MacIntyre: Figuratively Speaking

Weekly roundup of business facts and figures
John MacIntyre
Tucson, Arizona | Published: 08.25.2006
74
Percentage of executives (with an average age of 50) who say they are concerned they will be discriminated against on the basis of their age.
58
Percentage that believe their age has disqualified them as a candidate for opportunities in the past.
Source: ExecuNet
85
Percentage of the top food brands targeting children through television advertising that also use branded Web sites to market to children online.
73
Percentage of those Web sites that use "advergames" (online games in which a company's product or brand characters are featured).
64
Percentage of Web sites that use viral marketing (encouraging children to contact their peers about a specific product or brand).
Source: Kaiser Family Foundation
72
Percentage of companies worldwide that will increase spending on innovation in 2006, according to a survey of senior management conducted by The Boston Consulting Group.
40
Percentage of companies that consider innovation as their No. 1 strategic priority.
1, 2, 3
Rank of Apple, Google and 3M as the most innovative companies, according to executives polled.
Source: Boston Consulting Group
94
Percentage of executives who reported having no visibility into how many e-mail messages containing confidential or private information were leaving their organization each month, according to a study conducted by The Insight Advantage.
80
Percentage of participants who reported having information leaks or who admitted to no visibility into leaks that occurred within their organization last year.
17
Of those, the percentage who were afraid to know how many leaks they had.
Source: Workshare
54
Percentage of executives who believe that they do not reach maximum productivity until three to five years into their tenure with a company.
Source: Korn/Ferry International
$61.4 billion
Amount of money Americans spent on snack food in 2005, a greater portion of their cash outlay going to healthier products.
$334 million
Estimated loss of revenue in sales of cookies and bakery snacks from 2001 to 2005.
Source: Market Research
$7,100
Average amount of money new residents spend for goods directly attributable to their relocation.
80
During the first 24 months after a move, the estimated percentage of new residents who will try new products and services from local businesses.
80
Percentage of new movers who are actively searching for a business they can be loyal to.
Source: Moving Targets.
1, 2, 3, 4
Rank of giving employees the opportunity to add to their skills, supportive supervisors, daily flexibility and control over schedules as the things companies say are their most important engagement tool.
Source: Work & Family Connection
John MacIntyre
● Contact John MacIntyre at johnmacintyre@bwr.eastlink.ca.