Sun, Jul 05, 2009

Opinion

Growth values

By Ann Brown
Arizona Daily Star
Tucson, Arizona | Published: 08.10.2008
Envision Utah is the standard-bearer for regional planning for growth. It is a model to which our regional community could look for ideas and ideals to assemble our growth picture.
The essence of Envision Utah is focusing on core values of a community; it is not political or project-specific.
Its regional-visioning process has proved workable on different scales, from small neighborhoods to entire regions, said Alan Matheson, executive director of the Coalition for Utah's Future, sponsor of Envision Utah.
The process can be especially effective in fast-growing communities with conflicts and cultural divides, said Matheson, an attorney who grew up in Tempe and worked there for 12 years.
Value-based planning
Envision Utah is a project of a nonpartisan group formed in 1987, the Coalition for Utah's Future, according to Kevin Fayles, Envision Utah spokesman.
This group formed the private-public partnership for visioning in 1997. Its original purpose was to guide the Quality Growth Strategy for the greater Wasatch area in north-central Utah, an urbanized area that includes 10 counties and Salt Lake City. About 80 percent of Utah's population lives there.
Envision Utah has a trophy case packed with quality-growth awards. It has taken its strategic approach on the road throughout United States, including to our neighbor to the north, Pinal County.
Utah attorney Robert Grow, founding chairman of Envision Utah, is helping to plan the proposed Superstition Vistas, a 275-square-mile housing and development project that could bring up to 1 million residents to Pinal County.
Grow is working with several groups to help determine what Superstition Vistas wants to be. What happens there will have an impact that will be felt in our region, he said.
In Utah more than a decade ago, the technical research began two years prior to Envision Utah's founding, according to Fayles. The state of Utah spent about 70,000 hours analyzing impacts of growth on transportation, air quality, land use, water supply and demand and infrastructure.
Grass-roots involvement, the hallmark of Envision Utah, and in-depth values research in 1997 complemented the technical aspects. Workshops and outreach to citizens, elected officials and business, civic and religious communities helped Envision Utah gather information about what residents valued.
The primary core value that emerged was creating a place where the children and grandchildren of today's residents would want to live, Fayles said.
Envision Utah identified goals for the greater Wasatch region. The findings are similar what we heard in our online survey "Growth: The Choices We Make." Both communities want to protect the environment and maintain economic vitality and quality of life while accommodating growth.
Process is the product
"The key is ownership," Matheson told us. A plan developed by professionals can be excellent and will sit on the shelf without public support, he said.
The Envision Utah process turns that around and focuses on what people care about, according to Matheson.
Focusing on values identifies commonality among the groups. Participants are "forced to listen to each other, see the world differently and see the impact on the community," Matheson said.
From the base research, the understanding of the community values, four scenarios of ways the region could grow were created and the public was surveyed. The goals and 42 strategies to meet those goals were developed from that input.
Envision Utah is a nonprofit organization with about 10 staff members and a $1 million budget. It has no regulatory authority. Motivation for implementation comes from the overwhelming public support and expectation that the goals and strategies are aggressively implemented.
Fayles mentioned the adage, "persuade with reason; motivate with emotion," as applicable to the Envision Utah process.
Matheson, Fayles and Grow point to significant changes in their area's transportation system, which includes light rail known as TRAX, as successes for the visioning process.
Eighty-five percent of the public supports transportation and has twice voted to tax itself, Grow said. The region is becoming closer to the goal of "one million people within 1,000 steps of a great transportation system."
Effective transportation puts the area closer to several other goals, Grow said. There are the obvious choices, such as enhancing air quality and increasing mobility and transportation choices. And there are the more subtle choice — an effective, efficient transportation system requires less land and helps preserve open lands and requires less water.
But Pima County is different
We cannot overlay the fine work of another community onto ours and expect success. But we should look at the leadership and consensus models of Envision Utah.
The Star's "Tucson Growth: Decision at the Crossroads," held in March, brought information on the economics of growth to about 600 people and helped change the growth conversation in our community.
Application of the Envision Utah principles and robust strategies could help move that conversation forward and help bring together puzzle-piece elements into an overall picture of our regional community's future.
There are two hurdles to applying the Envision Utah concepts here.
● The greater Wasatch region's population growth is largely internally generated, Fayles said. Much of Pima County's growth can be attributed to in-migration and it churns — people frequently move in and out of our area. Thus, it is difficult to develop sustainable public policy when a significant chunk of the population wasn't here five years ago.
● Envision Utah has been criticized because it serves a fairly homogenous population in terms of religion and ethnicity, according to Fayles.
These are not insurmountable differences. Growth and water issues affect everyone. And newcomers to our community may not know the history and culture, but they bring new ideas and can be fully engaged.
After all, we all want the same result: a livable community.
Envision Utah's emphasis on the community that we will be creating and leaving to our children and grandchildren is a strong planning statement and ideal.
It's self-determination: Do we want to leave our community's legacy to chance or choice? Likewise it recognizes that economic development and quality of life are mutually inclusive.
Matheson mentioned comments made by former Hewlett-Packard Co. CEO Carly Fiorina, who said her company went where the skilled, creative people lived. In today's flexible, global economy, those workers live where they choose.
The Envision Utah process is a powerful tool for Western regions that value property rights, the environment, independence and have a desire to work together, Grow said.
That sounds like our region.