Wed, Dec 03, 2008
Ford is introducing its Fairlane-based concept "people mover" today in New York. It's expected to be called the Flex, and it's another "crossover" invading the minivan market.
Ford Motor Co. via the associated Press
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Business

Minivan concept evolving rapidly

'Crossovers' are hot; options are abundant
By Ken Thomas
the associated press
Tucson, Arizona | Published: 04.04.2007
NEW YORK — When minivans became regulars outside grocery stores, elementary schools and soccer fields in the 1980s, they were billed as the convenient and comfortable way to shuttle the kids around town.
These days, the auto industry is offering more and more alternatives to the minivan, bringing the "mommy mobile" into the 21st century.
This week at the New York International Automobile Show, Ford Motor Co. is debuting its new "people mover" based on the Ford Fairlane concept, a boxy crossover that it first previewed in 2005. The vehicle, to be announced today, is expected to be called the Ford Flex.
The new Ford offering will be the latest entry to a broad number of "crossover" vehicles that have moved into some of the territory once claimed by minivans. Analysts say the vehicles offer the best of both worlds — the comfort and roominess of a minivan without the soccer-mom stigma or the hulking presence of a sport utility vehicle.
"We see consumers wanting a high driving position, wanting that command view of the road, but not wanting to have a very harsh ride that you get with an SUV," said Rebecca Lindland, an auto analyst with Boston-based Global Insight.
In 2006, minivan sales in the United States fell below 1 million, compared with about 1.3 million sold in 2000, according to the Power Information Network, a division of J.D. Power and Associates. During the same span, car-based crossovers have risen from nearly 700,000 units in 2000 to more than 2.2 million vehicles last year.
General Motors Corp., Ford and Mazda Motor Corp. have left the minivan segment, focusing instead on crossovers. GM received a limited response to "sports vans" such as Chevrolet Uplander and Saturn Relay, and Ford discontinued Ford Freestar and Mercury Monterey last year after sluggish sales.
But no one is counting out the minivan yet.
DaimlerChrysler AG's Chrysler Group, which first brought minivans to the market in 1984, showed its new lineup earlier this year. It offers second-row seats that swivel 180 degrees.
"Over the last 23 years, we've kept on refining that recipe with surprisingly new features," Tom LaSorda, Chrysler Group chief executive, said during a January preview of the minivans.
Chrysler outlined an agreement with Sirius Satellite Radio Inc. last week to offer limited satellite-TV service for its 2008 Dodge and Chrysler minivans and other models, bringing Nickelodeon, the Disney Channel and the Cartoon Network to the back seat.
Mark McCready, an auto analyst with CarsDirect.com, said other minivans such as Honda Odyssey and Toyota Sienna have been successful, along with Chrysler's offerings, because of the mix of reliability and new technology such as DVD players and satellite radio.
"They've also not been afraid to innovate. The other companies' products have all been a few years late and a few features short when they came out," McCready said. "The minivan market isn't big enough to support all of them."
Ford officials wouldn't confirm the new vehicle's debut, but they noted the importance of the crossover segment. Ford has heavily marketed its new Edge crossover and pointed to the vehicle as a key factor in its recovery plan.
"Crossovers are where the market is headed," Ford spokeswoman Marci Williamson said.
In western Colorado, Ford dealer Jeff Carlson said Edges have been selling briskly — within a week arriving at the dealership — and he's hoping for a similar splash with the new Fairlane-inspired crossover.
"If it's similar to that, I think what that does is it takes some of the stigma away from the van," Carlson said, noting that his wife "always swore that she would not drive a van."
Some of the evidence is still on his dealership lot: a 2006 Freestar that hasn't yet sold. Carlson said it's been there for more than 200 days.